HIV Community Link Announces Rebrand and New Name

Cid Hanna Blog, News


FOR IMMEDIATE RELEASE: HIV Community Link Announces Rebrand and New Name

Calgary, Alberta – HIV Community Link is rebranding to SafeLink Alberta, citing the need to better reflect the broader communities they serve as an agency that works to reduce the harms associated with sexual activity and substance use. Months of community engagement and research was spent on determining the name, vision, mission, visuals, and voice of the new brand, and the organization’s philosophy remains the same: centred around empathy, dignity, and human connection.

“Our organization is excited to announce our rebrand to SafeLink Alberta,” says Katie Ayres, Executive Director. “This transition reflects the organization’s role as a leader in providing harm reduction services and supports, while maintaining and enhancing our core services in prevention and education. I am so proud of the work we have done as an organization for nearly 40 years, and I look forward to leading the way in supporting healthier communities.”

“It has been a privilege and honour to be serving as Board Chair through the rebrand process,” says Andrew Matthews, Board Chair. “Our organization is positioning itself to be a leader in the harm reduction and prevention sector, serving individuals from all walks of life through an unbiased and non-judgemental lens. I couldn’t be more excited to see where this transition takes us as we continue to support the communities we serve.”


About SafeLink Alberta:

SafeLink Alberta is an organization that works to reduce the risks associated with sexual activity and substance use. Serving and advocating for priority populations in Calgary and southern Alberta by providing education, non-judgmental services, and harm reduction programming.

Since 1983, the organization has been committed to supporting those affected by HIV, hepatitis C, and other sexually transmitted and blood-borne infections.

Vision: Inclusive, Empowered, and Healthier Communities.

Mission: To reduce the harms associated with sexual activity and substance use by offering low-barrier, non-judgemental, and informed programs and services.


View the full press release here